ATP EXODUS GROUP
Brand Design Strategy
With a network of over 30 branches, turnover of almost 100 million euros in 2016 and over 800 employees, ATP Exodus was a big player and market leader for commercial vehicle accessories and spare parts from the very beginning. In a continuous evolving market, ATP needed a bold attitude to keep ahead of the competition.
Our client decided to build his own brand of spare parts. This was not an easy task because in this business growth is the only option. People and employees trusted ATP dealership brand, but now we had to shift their trust in a new brand and its products in competition with well-known Textar, Wabco, Sachs, Hengst, Knorr-Bremse, etc.
We had to build trust. In order to do this, we decided to split the “mother ship” - ATP EXODUS - in 3 different divisions:
dealership of spare parts
official logistics and transportation branch
certified auto service and dealership for Mercedes-Benz, Opel, Man, Suzuki, Mazda, Iveco.
Next, we made a new logo and a complete identity for the new brand architecture. We created packaging with a bold attitude for the ATP’s products in order to underline their dedication towards making reliable and trustworthy spare parts. Moreover, we made a movie clip inside the factories producing ATP parts to present the customers how the spare parts are made, packed and delivered to the ATP network.
Trust is very important in the automotive business because when the employees trust your brand and your products, trust transcends to their customers.