In charge with brand positioning and brand strategy for a constantly evolving entrepreneurial scene.
Beni is a brand & design strategist, helping business entrepreneurs and companies link their business game plan to their brand strategy.
With over 15 years experience in graphic design, Beni became increasingly preoccupied with the way design influences sales. He works with a team of verbal and visual branding specialists as Creative Director ensuring that the branding elements are always in line with their clients’ business and brand strategies.
Since 2017 he is a board member in Chimica S.A. - an important Romanian industrial processing company. He is helping the group to make the transition from a private label business model to their own brands, by being actively involved in product development and brand strategy.
He is often invited to speak on topics related to brand and branding at different business events.