EGGCETERA

Services Provided
Naming
Brand Identity
Graphic Design

Awards
2020 Transform Awards London
Winner Naming Strategy

Industry Context
Cluj-Napoca is a Romanian city that has grown in options regarding gourmet food, speciality coffee and brunch ideas, but it lacked a place where you could serve breakfast past noon.

Challenge
The team behind EGGCETERA wanted to open a place that would encourage friends and strangers to sit together around the breakfast table until late in the day.

We had to create a short, fun name with whom people would relate when it came to their breakfast appetite. 

Strategy
Because the target audience was millennials for whom a perfect poached egg makes all the difference in a day, the name was supposed to be easy to pronounce for natives and foreigners alike.

The idea of the name came from the restaurant’s specific menu and star product - the egg - but also what comes together with sharing a meal: friends, talks, quality time - et cetera.

Team
Marius Farcas
Adela Sabou

Interior design concept
Todor Cosmin Studio & Ioana Lazăr

Photo
George Reuel

Year
2018-2019