Cluj-Napoca is a Romanian city that has grown in options regarding gourmet food, specialty coffee and brunch ideas, but it lacked a place where you could serve breakfast past noon.
The team behind EGGCETERA wanted to open a place that would encourage friends and strangers to sit together around the breakfast table until late in the day.
The brief was to create a short, fun name with whom people would relate when it came for their breakfast appetite.
Because the target audience was millennials for whom a perfect poached egg makes all the difference in a day, the name was supposed to be easy to pronounce for natives and foreigners alike. The idea of the name came from the restaurant’s specific menu and star product: the egg.
Interior design concept
Todor Cosmin Studio & Ioana Lazăr