EMAIL DE SIGHIȘOARA

Services Provided:
Brand Design Strategy
Product Development
Product Design
Styling and Art Direction

About
Email de Sighișoara is a Romanian company making handcrafted enamel cookware for more than 40 years. The company was in great need of a new vision. They contacted us for a new brand strategy and positioning alongside developing a new product line.

For over a year, we worked closely with the factory employees and experienced firsthand the beauty of craft manufacturing and craft objects' evolution.

Our challenge was to create a new collection of enamel cookware that would be first and foremost beautiful and better relate to an informed customer who is always looking for the healthiest cooking option.

Since enamel is actually glass, we discovered that it is one of the healthiest ways to cook your food. We were involved in the entire manufacturing process. We made our contribution when it came to wall thickness, oven and stove compatibility, number of enamel layers for more food safety, and, of course, the color palette.

We were very determined to have a light cream interior and collar. After weeks and weeks of studying colors, we finally decided on the exterior ones: pistachio green, opal pink, caramel beige, gray, and pastel blue.

It is fascinating to find out that one single bowl's manufacturing needed 25 people down the production line. This is the beauty of developing a true craft design object that honors tradition and improves the present.

Team
Marius Farcaș
Adela Sabou
Bianca Comșa-Farcaș
Reuel George
Emanuel Iova
Beniamin Pop

Brand Identity
INSPRESSO

Year: 2019 - 2020