Brand Design Strategy
Display Menu Concept
Our client has a small-size dairy plant - Mândra - located close to Mărginimea Sibiului, in the heart of Transylvania. This geographical area with green pastures, local farmers and free ranging livestock is an ideal spot for dairy farms and milk production.
Mariana Linn, the owner of Mândra, is a very hard-working and high-demanding entrepreneur who returned to Romania after 10 years of living and working in Switzerland. Her plan was to support local farming in order to produce and offer high quality dairy products.
Mândra’s former identity did a poor job at expressing Mariana’s story, her hard work and her values. We were commissioned to create a new identity that would offer the brand a new personality and that would allow Mândra to stand out and be proud.
We needed a modern approach to the identity while keeping in mind and highlighting folklore traditional imagery, as an homage to local influences. The new identity would help Mândra stand out at the shelf and ensure her more credibility as a high quality dairy product.
The new tagline “Plin de bunătate, nu pe jumătate” - Full of goodness, not half full - better rhymed and relevant in Romanian, underlines the superior quality of the products and their honest and natural ingredients for which Mândra is best known for and appreciated.
Mândra might not be a big player, but she surely belongs in the big league.
Florina Sacara - wall art
George Reuel - photo
Emi Iova - photo
Cosmin Todor Studio