Brand Design Strategy
Display Menu Concept
Our client has a small-size dairy plant - Mândra - located close to Mărginimea Sibiului, in the heart of Transylvania. This geographical area with green pastures, local farmers and free range livestock is the ideal place for dairy farms and milk production.
Mariana Linn, the owner of Mândra, is a very hard-working and high-demanding entrepreneur who returned to Romania after 10 years of living and working in Switzerland. Her plan was to support local farming to produce and offer high quality dairy products.
The former identity of Mândra poorly expressed Mariana’s story, her hard work and her values. We were commissioned to create a new identity that would offer the brand a new personality and allow Mândra to proudly stand out.
We needed a modern approach to the identity while highlighting folklore traditional imagery to honor local influences. The new identity would help Mândra stand out on the shelf boosting its credibility as a high quality dairy product.
The new tagline “Plin de bunătate, nu pe jumătate” - Full of goodness, not half full - better rhymed in Romanian, underlines the superior quality of the products and their honest and natural ingredients for which Mândra is best known and appreciated.
Mândra might not be a big player yet, but it surely belongs in the big league.
Florina Sacara - wall art
George Reuel - photo
Emi Iova - photo
Cosmin Todor Studio