Brand Design Strategy
Our clients have lived and worked in Ireland for more than 10 years, gaining an important background and know-how in fresh food concepts. After deciding to return in Romania they brought with them an ambitious plan: open a local business and use all the knowledge they have acquired over the years.
Develop a cool concept easily understood and accepted by the city of Oradea that would gradually evolve into a sought after and respected food hall.
Starting from a brand idea based on “discovery” we thought of a name that would bring up a relevance concerning fresh food, finding new tastes and products and always having multiple options at hand. The new concept would be called Piața9. In Romanian, it’s a word play: “piața” means market,and “9” besides the number nine, means new -The New Market.
Its identity would have to be easily recognizable, versatile and contemporary. Having a bold simplicity in mind we created a logo that speaks clearly.
The interior design had to combine the open space of a local restaurant mixed with the dynamics of a European food market. It had to encourage people to stay in and have a quick delicious bite or offer them the option to take home some fresh food.
George Negrea - photography
Cosmin Todor Studio