Brand Design Strategy
Our clients have lived and worked in Ireland for more than 10 years where they earned an important work experience and know-how in fresh food concepts. After returning in Romania they came up with an ambitious plan: open a local business and use all knowledge acquired over the years.
Develop a cool clear-cut concept accepted by the city of Oradea that would gradually evolve into a sought after and respected food hall.
Starting from a brand idea based on “discovery”, we suggested a name that would be relevant for the idea of fresh food, inspiring you to find new tastes and products, while having multiple options at hand. The new concept was called Piața 9. In Romanian, it’s a word play: “piața” means market,and “9” besides the number nine, means new -The New Market.
Its identity should be easily recognizable, versatile and contemporary. Having a bold simplicity in mind we created a logo that speaks clearly.
We taught of an interior design that combines the open space of a local restaurant with the dynamics of a European food market. It had to encourage people to stay in and have a quick delicious bite or to offer them the option to take away fresh food.
George Negrea - photography
Cosmin Todor Studio