PIAȚA 9

Services Provided
Brand Design Strategy
Brand Naming
Brand Rhetoric
Brand Identity
Graphic Design
Packaging
Signage

About
After living and working in Ireland for more than 10 years, our clients returned to Romania with big plans and an even bigger dream: to open a food hall restaurant in Oradea.

Starting from a brand idea based on “discovery,” we suggested a name that would be relevant for the concept of fresh food, inspiring you to find new tastes and products. The new concept was called Piața 9. In Romanian, it’s a wordplay: “piața” means market, and “9” besides the number nine, means new - The New Market.

Its identity became easily recognizable, versatile, and contemporary. Having a bold simplicity in mind, we created a logo that speaks clearly.

The interior design combines the open space of a local restaurant with the dynamics of a European food market. It encourages people to stay in and have a quick delicious bite or to take away fresh food.

The packaging was and still is an important part of Piaţa 9’s identity. As well as their story, this also needed to be simple, bold, and leave room for a pleasurable discovery.

In a very short time, Piaţa 9 lived up to its brand idea and foundation. Oradea embraced it. When entering this new food hall concept, people begin to discover a world of recipes, locally sourced ingredients, premium quality meat, and an explosion of tastes.

From freshly baked bread, patisserie, cakes, and sweets, to juicy grilled steaks and meats and crisp, fresh and delicious salads, Piaţa 9 is taking “discovery” to a whole new level. When you aim high, everyone will want to join and be a part of your journey.

Team
Marius Farcas
Adela Sabou
Cibu George
Beniamin Pop
Cosmin Todor Studio

Contributors
George Negrea - photography
Emanuel Iova - photography

Year:
2018-2019