Piata 9 - Bucharest

Services Provided
Brand Design
Brand Identity
Brand Rhetoric
Packaging Design
Signage

Awards
RedDot Winner 2026
Brand Design & Identity
Berlin

Piata 9 is a Romanian fresh-food brand born in Oradea and built around discovery: new tastes, recipes and the joy of finding something unexpectedly good. The name carries this idea: in Romanian, 9 is pronounced “noua”, which also suggests “new”. Piata 9 can therefore be read as “the new market”.

With its first Bucharest flagship, opened on Calea Victoriei, an iconic central avenue, the company launched Piata 9 Bakery, a dedicated sub-brand focused on bakery and pastry.

The task was to create a brand design system connected to the parent brand, while giving the new bakery format a more urban, premium and scalable expression. The solution makes the number 9 the central visual asset. Used across the logo, patterns, signage and packaging, the mark becomes a simple sign for stopping, noticing and discovering.

The system is intentionally restrained: black and white, precise typography, generous space and tactile packaging. This allows the food to remain the main colour, while giving the sub-brand a recognisable presence across signage, packaging and digital communication.

Team
Beniamin Pop
Marius Farcaș
Adela Sabou
George Reuel

Interior design
Todor Studio

Year 2024 — 2026