Brand Design Strategy
Interior Design Guidelines
There is only a handful of businesses focused on salad alone. The Salad Box story began in 2011, when Dan Isai had an idea of introducing Romanians to a new lifestyle based on healthy food at affordable prices.
In a short period of time, Salad Box opened numerous restaurants in all the shopping malls in Romania, becoming the business with the fastest growth on the Romanian market. Salad Box wanted to rethink its image and consolidate it's position, especially because international expansion would follow.
We started with an emotional brand driver: food is life, make it good. We used elements of design and color that communicate a natural, healthy, authentic lifestyle. For their shops we thought of simple solutions, easy to modify and easy to implement at a very fast pace. The new shop concept was all about health and freshness.
Cosmin Todor Studio