Brand & Design Strategy
In charge with brand positioning and brand strategy for a constantly evolving entrepreneurial scene.
I developed a passion for graphic design at the age of 15 and in the following years I managed to gain experience in logos, packaging, outdoor advertising, web, animation and video production.
My focus was on creating ways and tools to ensure the best results for my projects by staying in contact with my clients and following-up on their financial results after my work was done.
In 2010 I began working for Panemar, my first client who expected more that just graphics. They wanted to build a strong brand, but lacked a coherent strategy. I took the role of both graphic designer and brand strategist working closely with the business developing team and influencing all the aspects that would latter define the consumer experience.
The next two years I realised that my focus should be mainly on brand building and brand strategy. I began looking for people that would share the same vision and work methods, so beginning with 2016 I decided to devote my time to strategy and creative directing.
Co-Partner, Graphic Designer, Art Director
In charge with developing brand identity, supervising the creative process and ensuring visual cohesion.
A Cluj-Napoca "Art and Design University" graduate, Marius had always developed a keen eye for visual identity whatever shape it would embrace.
His professional trajectory placed him as a graphic designer and art director for two local renowned agencies, ClipArt Advertising and Vitrina Advertising, and afterwards saw him bloom into a respected freelancer.
His contribution varies from graphic design, brand identity, interior design as far as object design. He always looks for creative support materials that perfectly fit a client and ways on how to innovate a visual brand story.
Co-Partner, Brand Naming, Brand Persona, Brand Rhetoric
In charge with research, naming and brand personality outline for a more refined and complete brand identity.
A copywriter at her core, Adela was always drawn to people who knew how to tell a good story. Although she studied Journalism as a University major, she shortly found out that writing and copywriting gave her more freedom of expression.
After working as a copywriter for ClipArt Advertising and Vitrina Advertising, two respected agencies from Cluj-Napoca, Adela decided that freelancing was the next step for her evolution and appetite for more. Analyzing brand archetypes and building a brand persona would soon be an undiscovered talent of hers.
Lately she found that brand naming was her forte. Among her most notable and recognizable names are: Electric Castle Festival (Romanian music festival), Narcoffee Roasters (coffee shop & coffee shop chain), Pep&Pepper (quick service restaurant), Condimental (renaming for Calif, quick service restaurant) together with its star product - Kebun (a kebab in a box), and many more.