ATP BUS / UpCity

Brand Design Strategy
Division Naming
Product Naming
Visual Identity
Body Concept
3D Models
Launch Video

This is our second major project for ATP Exodus Group and their truck and bus division, located in Baia Mare, Romania. ATP was determined to build its first bus with more than 25 years of car, truck parts, and transportation experience.

Due to an urgent need for fossil-free streets and clean transportation in congested European cities, ATP was ready to assemble its first 100% electric bus destined for urban transport.

We were commissioned to deliver a name, brand design, and body graphics with a powerful visual impact that would differentiate from existing public transportation fleets - low carbon mobility with a highly attractive design.

UpCity became the name for a new sustainable way to travel in your city. Battery-powered, zero emissions, and less noise, UpCity is ready to take you to your destination and respect the environment. Its fluid and comfortable design are perfectly suited for busy city streets and ready to take on European capitals.

Team
Adela Sabou
Marius Farcas
Vlad Moldovan
Beniamin Pop
George Reuel
Timi Jinar
Beni Malimon

Year
2021