Brand Design Strategy
WEBOMATIC is a German based global manufacturing leader that has been producing vacuum packaging machines for perishable foods, medical equipment and highly sensitive industrial products since 1958. Hildegard and Werner Bonk created their first packaging machine using the acrylic glass dome as a chamber lid, their commitment to innovation continues to inspire the industry and sets the standard for future products.
Headquartered in Bochum, WEBOMATIC is a worldwide enterprise with branch offices throughout Europe, The United States, Asia, Africa and Australia. WEBOMATIC’s excellent reputation comes from its dedication to quality and adherence to the strictest manufacturing standards
In a fast evolving and highly competitive industry, this family-owned business must send a clear message regarding its core values and highlight its Werner Bonk legacy. Its most valuable assets are its long standing commitment to durability and reliability.
Starting with the most important pillar of WEBOMATIC’s 60 year reputation - trustworthiness - we created a rebranding process with the role of inspiring people and businesses alike.
With a new slogan (“Building trust since 1958”) and identity, we wanted to assign a strong visual personality to an already powerful new generation of leadership that reflects their ambitious global plans.
The launch of their new identity took place in Frankfurt this spring, during IFFA (a leading international trade fair for the meat industry).