SERVICES PROVIDED
Brand Idea
Naming
Logo Design
Wild Hills — A New Standard for Country Clubs in Eastern Europe
Just 25 minutes from Cluj-Napoca, Wild Hills is a distinctive destination that seamlessly blends countryside charm with contemporary sophistication. Built on a former horse farm in Jucu, this visionary project transforms 100 hectares into an exceptional country club, equestrian center, and innovation hub designed for entrepreneurs, families, and teams.
Wild Hills delivers a comprehensive experience through meticulously restored heritage buildings, state-of-the-art event venues, boutique accommodations, and a pioneering tech startup incubator. The destination offers farm-to-table dining and a range of diverse outdoor activities, including equestrian sports, mountain biking, and wakeboarding. What truly distinguishes Wild Hills is its masterful integration of productivity and relaxation, creating spaces where peak performance and restoration coexist naturally.
Our Contribution
Our studio joined the project during its foundational development phase, tasked with articulating the brand's core philosophy and translating it into a compelling name and distinctive visual identity.
The brand idea of "work/life/nature blending" became the strategic cornerstone, capturing how Wild Hills enables the perfect balance between performance, well-being, and natural connection.
We developed the name 'Wild Hills,' drawing inspiration from the land's untamed spirit and the horses that have roamed these hills for generations. The name evokes freedom, natural beauty, and dynamic energy while maintaining sophisticated appeal.
The visual identity centers on a minimalist yet expressive logo that elegantly fuses two hills to form a "W" while incorporating the graceful silhouette of a horse's head. This symbol embodies the project's essential dualities: nature and refinement, movement and tranquility, heritage and innovation.
Key aspects of the spatial architecture and interior design were masterfully executed by Cosmin Todor, who designed the main hall, entrance hall, restaurant, and accommodations, while also providing consultancy for the small hall and bar project.
Impact
With an €8 million investment and 3,000 m² of thoughtfully designed spaces, Wild Hills has forged partnerships with over 30 local suppliers and employs more than 60% of its workforce from surrounding villages, demonstrating a genuine commitment to community development. This unique synthesis of natural surroundings, refined design, versatile infrastructure, and business-focused vision establishes Wild Hills as the regional benchmark for work-leisure integration—a brand rooted in the harmonious balance of performance, relaxation, and community within nature.
Team
Marius Farcas
Adela Sabou
Beniamin Pop
Cosmin Todor
Colaborators
Filip Cerchia